brand mechanics
the blog of www.bob nunn.com
Brand Mechanics
I'm Moving
The Brand Mechanics has moved towww.thebrandmechanic.com
Come join us for ideas & tips to get your marketing revved up using Social Media, email marketing and online branding.
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Pick A Brand Name Based On What It Does
My work associates and I have this running gag going about this great new supplier we found. Every time we say the name of the company we say it a different way. That's because, for the life of us, we can't remember how to say it right and what the name of the company actually is.
I mean we like this company. I think we want to do business with them but, like so many others, they took the alphabet-soup approach to naming their business. Someone found a combination of letters no one else was using and thought it sounded ...<< MORE >>
I mean we like this company. I think we want to do business with them but, like so many others, they took the alphabet-soup approach to naming their business. Someone found a combination of letters no one else was using and thought it sounded ...<< MORE >>
Proof of Value vs. Proof of Values
Check out my guest post over on Search Engine People's blog.
http://bit.ly/54RSv
It's about the decline of trust in the marketplace and the rising importance of values vs. value thanks to the social media revolution. It also give you 4 ways to react with some cool examples. ...<< MORE >>
http://bit.ly/54RSv
It's about the decline of trust in the marketplace and the rising importance of values vs. value thanks to the social media revolution. It also give you 4 ways to react with some cool examples. ...<< MORE >>
Content Manager Wanted @ Toronto Ski Club @ Blue
If you love winter, Toronto Ski Club is a private ski club right at Ontario's most vibrant resort, Blue Mountain.
We're currently looking for a Content Manager. This would be a part-time position for someone with the skills of an editor, the diplomacy of a politician and the creativity of a writer.
The job is to come in three days a week: Once on Monday to pull together all the exciting news that has happened in the past week and is going to happen in the coming week. You would get this from short 15 minute meetings with:
- the Alpine team (coaching, ski racing, ski school)
- the Culinary department
- the Social group
- Blue Mountain marketing
- and of course the club management.
It's a chance to work with arguably Ontario's best private ski club and get first-hand experience in social media.
Compensation is to be negotiated.
Contact me if you're interested online or at bob@bobnunn.com
If not, feel free to pass on or post to your own social network.
In Microhoo's Battle for Hearts and Minds Words Are Weapons
Rebecca Lieb wrote a nice piece of ClickZ this morning on how Microsoft's Battle Is for Hearts and Minds.
In it she observes that changing user behaviour is a very tough nut to crack. She provides great examples. Pepsi may win the taste tests but Coke still dominates. Windows is felt to be an unreliable OS system but it continues to dominate Apple and Linux. Ergo, even if Bing is better than Google, Microhoo has a near-impossible task in gaining share of usage.
Great insights and, if I was putting money on it, I'd bet ...<< MORE >>
A Great Example of Building Your Fan Base By Thinking CustomerFirst
Those cwever wabbits @ Starbucks are at it again.
It's a great example of how to build your brand and your fan base by mining for insights that put the customer first. The baristas weren't as happy about it (I guess it's more difficult to scan) but that just underscores the bravery the marketers had and the leadership they showed.
And a loyalty program like this that provides added value via consumer-centric design is a far, far better thing than others which only subsidize the loyal by discounting the product.
It's a great example of how to build your brand and your fan base by mining for insights that put the customer first. The baristas weren't as happy about it (I guess it's more difficult to scan) but that just underscores the bravery the marketers had and the leadership they showed.
And a loyalty program like this that provides added value via consumer-centric design is a far, far better thing than others which only subsidize the loyal by discounting the product.
Steal This Idea!
Apple is now using its Genius software to add suggestions on what to buy on its receipts based on what you buy. How good is that?
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Social Networking or Social Not-Working? 6 Steps To Creating Your Own Social Revolution
Many of the execs I’m talking to lately are questioning the value of social media at work. They say, ‘yeah, yeah, I can see what it’s doing in
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The Mad Ad Blues
If you're a mad ad (wo)man, you gotta check this out. Too funny.
Thanks to the incredibly focussed Rick Scott and his b2b marcom blog for the find. http://www.indium.com/blogs/Rick-Short-B2B-Marcom-Blog
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Thanks to the incredibly focussed Rick Scott and his b2b marcom blog for the find. http://www.indium.com/blogs/Rick-Short-B2B-Marcom-Blog
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Yellow Pages Group Dart Stunt Wins Awards, Drives Traffic
We picked up a Cannes Lion yesterday. Cannes is the top advertising competition in the world and yes, it has a red carpet just like the film festival of the same name & location. Ours came for the street-level campaign that took giant darts that were introduced in television ads and stuck them into a number of urban storefronts to show how YellowPages.ca could pinpoint consumer search queries for local businesses better than the more general search engines because of the strong grip on local business content the company has here.
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